Sometimes the face-to-face is the most powerful tool you have.

When working on a project there is always the inter-play between controlling costs and having in person meetings.  There is a lot of value in managing the cost side and ensuring that the work itself goes right.  But the power of being in-person is that you pick up on the things that never get said – or just aren’t realized by the client.

Picking up on those things that aren’t said is the difference between delivering something the client actually needs and something they think they need.  And once you do that you’re adding more value than expected and you’ll be kept around for awhile.

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