Life is all about cycles and trends. What goes up must come down before someone figures out how to send it up again. When something breaks, it gets fixed. Things we used to like go out of style and then a decade later they come right back in.
Everything that you do today will eventually become outdated. You will have to change it, archive it, shut it down or otherwise make it go away from its default form.
The small gets big, the big goes small.
How do you take these trends and build them into everything that you do so that you aren’t reinventing your wheel every couple of years?