CRE Tech Rule 3: Focus on the visual!

Focus on the visual!

Real Estate is fundamentally about how people and businesses use space.  If they can’t understand what they are getting or getting into they’ll never be able to understand the service you are offering them.  Numbers and spreadsheets and business intelligence is great but our customers thrive on the visual.  Decisions are made based on what people feel about the space they are contemplating.

Visual doesn’t just mean drawings and pictures though.  It’s everything from infographics explaining market dynamics to the way data is displayed in charts.  Visualization is about helping people understand their situation when they may not understand all of the details around it.


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