#CRE Technology doesn’t mean anything by itself.

Let me ask a seemingly simple question:  what is CRE Technology?

I’ll give you a second to think about that.

Is it Lease Administration?  Customer Relationship Management?  Seat layouts along with assignment of employees to it?  Work orders and maintenance requests?  CoStar?  Demographics and customer analytics?

Times up.

The answer is that CRE Technology doesn’t mean anything by itself.  CRE Technology is really a philosophy of how services are delivered.  Every single different technology vendor, service provider or company has a different answer to this question.  This is the disconnect that makes any conversation around technology within real estate such a difficult proposition.

When you sit down with anyone that says they have a solution to your “CRE Technology” issues, call BS.  They don’t.  That’s the CRE Technology secret.


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