Anyone can sign up for a blog space. Anyone can buy a domain and setup a website. Anyone can start a business and market themselves.
Not everyone can write. Not everyone is willing to put their ideas out there every day. Not everyone knows how to sustain a business. Not everyone can put their ideas in a way that customers get intrigued about.
Content is king. Those that can take their content and put it out in a way that customers want to consume will win. Those that can build up others’ knowledge with their content will rule the world. Those who produce and deliver results are the ones that people will recognize as leaders.
Just because someone has a marketing plan doesn’t mean that they are effectively marketing. It all starts and ends with quality content.