The longer that all of us do something, the better we become at discussing the details. Once we’ve done it often enough we have a strong grasp of the nuances and details. This grasp gives us the ability to really delve deeply into a topic.
But most people don’t have the same grasp. When they read our materials it might be their first exposure to the topic. They probably don’t have a desire to go from novice to expert in a dash. What they are seeking is basic understanding.
Overwhelming a deck with writing and details may make us look like experts but it also scares our potential clients away from what we are trying to give them – comfort. It isn’t comfortable to be overwhelmed.
As with all things we have to keep it simple.