Selective Apathy has a certain appeal to it.

As I was writing up my post from yesterday the tag for Selective Apathy caught my eye.  It’s particularly fitting for me right now as I watch the changes going on around me, with me, and within the industry.  Sometimes it is important to let go of the things that don’t matter today and focus on what can be handled and controlled.

Selective Apathy:  Not caring about something that is important to you personally but has nothing to do with success in business or the business world.

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