If you aren’t paying attention to SpaceX, you should start.

SpaceX launched two rockets in 48 hours over the weekend. One of them was a second flight for the stage 1 section. If you read through the regular press, this comes across like just a regular activity.

This is what disruption looks like in real-time when done perfectly. A private company disrupting a field that no one thought private industry could crack even a decade ago.

If you want to know how to go about building something new to compete in an impossible market, start following SpaceX and Elon Musk. It’s a business masterpiece in the making.

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