Productivity is the ultimate #CRE buzzword

I’ve worked in real estate for over a decade now. Every single year I have been in this industry I come across some new and novel approach to defining real estate’s impact on employee productivity. It’s always worth a laugh to me to see various workplace vendors trying to give a productivity increase number associated with sit/stand desks or collaborative areas. There’s simply no studies or numbers that can prove or disprove this effect while also accounting for all other variables. It’s just not possible.

Yet every year someone new takes a crack at it. It only makes sense. If you can be the one that cracks the code for proving the impact of real estate and workplace on employee productivity, you would be in line for millions of dollars of new business and global acclaim. If you can absolutely prove that your desk designs improve productivity by 10%, companies would be falling all over themselves to implement it.

But alas, that’s not how this world works. Productivity is such a nebulous and changing concept that has different definitions for every single employee in the company. What improves one person’s productivity may kill another’s.

What does this mean to you? Carefully question anyone that claims that can improve your productivity through workplace changes. It may happen, it may not – but it will likely never be proven. All you can really do is focus on making a workplace flexible enough to meet the needs of many different types of employees while also aligning the workplace with company culture. If you can achieve these two things, productivity should follow. Just be careful thinking you can prove it.

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